” Images make your website more visually appealingĪ well-designed website will integrate strong images and logos with text. Along these lines, an increase in website visits from image searches has significantly increased since Google updated its “View Image” button from Image Search to “Visit. Image searches represent 27% of all queries generated across the top 10 U.S.
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Related: How to establish your brand on social media Images drive traffic to your site This ability to associate with a brand without the use of text is incredibly powerful. Such visuals provide you with the opportunity to create consistent messaging, which leads to brand familiarity and, eventually, customer loyalty. The specific images you use can help to communicate the nature of your brand’s identity.Įach picture you post can help enhance, refine, and solidify that identity. Images also increase dwell time on a page.
In the same vein, email newsletters with visuals get more clicks and engagement. Web content containing visuals, such as images and videos, can receive up to 94% more views than text-only websites. Images improve content retentionĪlthough infographics can create virality for your brand, a simple photo, in the right context, can significantly improve audience comprehension. Along these same lines, textual information can become even more powerful when worked directly into an image by creating infographics. More often than not, you’ll use images along with text to help drive home a point. Not long, right? However, images can be processed in 13 milliseconds - 60,000 times faster than text alone. Think about how long it takes to read a short, punchy paragraph. Images reinforce contentįundamentally, images are important because they are content - the kind of content that creates a huge impact on people. Image optimization starts with photo selection and quickly moves on to providing smart naming systems, creating alt text, and ensuring the files are the right size and type.īut first, it’s crucial to fully understand why you want images on your website. Carefully consider the text associated with your images. 7 steps to optimize images for the web.You’ll find everything you need to know about optimizing images for the web - including how to optimize images for SEO - in this guide: When you optimize images for the web, you will be able to better connect with these users, build your brand, and move potential customers down your sales funnel. Studies show that people remember 80% of what they see and only 20% of what they read. Written content is essential for conveying information, but images are often easier for people to digest and remember. 18, 2019.įresh, unique images are essential for engaging with users online as you battle for their attention against the vast quantity of other online content. This article was originally published on Sept.
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